Very original and most importantly: effective. Match your competitor products and queries to your products: While you could just build a competitor campaign with only the name of your competitors, taking the time to find specific. In a very simple but bold poster, they cleverly warn everybody who bought the competition’s condoms. You can do this by matching your competitor products to your products, focusing on your unique selling proposition, and by building out negative keyword lists. That’s probably the reason why they decided to not pick one competitor for an advertising battle but instead went for all of them. Apple was very quick to respond by simply using the exact same artwork in its own favour.ĭurex is a brand that rarely shies away from edgy marketing. Comparative advertising, or combative advertising, is an advertisement in which a particular product, or service, specifically mentions a competitor by name. In the above example Samsung opens fire by stating that their new phone is superior to the iPhone 5.

What’s very telling is that even a lot of the loyal brand fans also go at each other online. The brand war between Apple and Samsung can sometimes get a little harsh. They know you shouldn’t pick on somebody who isn’t your size, but they do it anyway. In this example they keep it very simple but clear. It’s usually Burger King that throws the first jab. 5) FedEx and DHL Don’t just deliver it Logistics and delivery competitors, FedEx and DHL went against each other via what defines them, the trucks that do the job. The world’s two biggest fast food giants also like to go after each other: McDonald’s and Burger King. These ad battles called ‘burger wars’ haven’t stopped amusing customers for a while now. Pepsi’s designers barely had to put any effort in at all, they just very cleverly changed the text. The above examples shows how important it is to react fast. Kellogg and General Mills, waging an escalating ad spending war in breakfast. This has also resulted in some back and forths between the two. In peanut butter and coffee, P&G invests more in advertising and less in discounting than its major competitors. The two biggest Coke brands on planet earth – Coca-Cola and Pepsi – have been fighting for the throne for years now. The two brands kept the chess theme going after that: Audi’s ‘Your Move, BMW’ billboard was very quickly followed up by BMW’s even bigger billboard with ‘Checkmate’ on it.

The above example is one of the most well known brand battles ever. Whether it is about car awardshows or new car models, they keep throwing jabs. So how do the big brands go about it? In this blog we made a list of five exciting battles between big brands.īMW and Audi are known for going at each other for quite some years now. The biggest challenge has been quickly reacting to all the small jabs.

When there is a real brand war, the competing brands do everything in their power to bully each other. This constant battle of trying to be on top sometimes leads to a little friction between brands, which sometimes even leads to a so-called brand war. And the competition is growing stronger each and every day. An important part of marketing is making sure that you separate yourself from the competition.

Ad wars competitors